Speaker Information & Resources
Hi, I’m so excited to team up with you to pull off something new. Possibly new for you, certainly new for Destination Kimberley, @thekimberleyaustralia and the region.
My hope is to have this as our first step to future Summits to showcase the Kimberley and support businesses like yours and local tour operators.Â
This is a 3-day virtual event that will help travelers who want to take better landscape photos but also to give our contributing photographers some extra exposure to grow their business and make connections.Â
See an overview in the Video below.
For Travelers, Outdoor Adventurers, Aspiring Photographers, Nature Lovers
Travel Photography Summit
Landscape Edition
Learn how to Capture Wall-worthy Landscapes
21 Kimberley, Australia photographers share their their top tips for capturing landscapes you'd be proud to have hanging in your home (or someone else's)
At this FREE 3 Day, Online Event
Sept 14 - 16, 2022
On this page, you’ll find details and resources for speakers to make the process as easy as possible and answer any questions you might have.
If you run into a question I didn’t answer, email me at [email protected] or join and ask over in the Facebook group. (This group has been set up specifically for speakers and ambassadors. We will not be spamming at all but simply answering questions, keeping updates and building a community of support.)
Why are we doing this?
Our overall goal and mission is to showcase the Kimberley and encourage travelers to visit.
We'd like to promote the area and allow others to enjoy it, even from afar
We're looking to provide more online options to do that, including more Virtual Summits, Stories, Workshops etc
Why this Topic Specifically?
To give back to you - we appreciate you supporting @thekimberleyaustralia and Destination Kimberley by sharing your photographs and footage
A Video Intro and Overiew
Quick Access Links To The Sections Below
(Click any of these to got directly to the section, or scroll)
Action steps (This is a complete list of all the actions and links you'll come across as you go down the page)
How It’ll All Work ~ Quick Overview
A quick rundown of how this event will work. (there is a more detailed Before, During and After lower down).
The summit will run from Sept 14-16. (Short notice I know but great for immediate action and a test run to learn for a larger January Summit).
Presentations will include 15 - 20 minutes of content (with up to a 3-minute freebie pitch).
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask questions. If attendees have good questions from your presentation, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The additional Facebook live is not required. However, it is a great way to connect further with the audience.
Leading up to the summit, we’ll have 1 1/2 - 2 weeks of promotion through the IG account (and for you to promote also as you wish). You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you, however this is not an expectation for this round.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All Access Pass. This includes an all-access pass for the replays, a couple of bonus workshops, an exclusive Q & A session with photographers who are willing to attend. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in some funds for future Summits and give contributing speakers a percentage of the profits. Yay!
Results Of the Summit
Although we cannot guarantee any results, this is the goal of the Summit
- for you to have the opportunity to share your expertise and images to expand your reach, build connections and grow your following.
- attendees to have a great experience and learn how to uplevel their landscape photography.
- showcase the Kimberley and the beauty it has to offer
- get feedback from the experience to grow and expand.
- Money's raised will go towards paying the team and sub-contractors to put this on, making a contribution to speakers, developing and growing Destination Kimberley for future Summits and promotion.
Some added bonuses for participating ~
As a speaker, you will get the following benefits:
- Free All Access Pass which will have all the recordings
- Opportunity to get in front of potential customers
- Promotion of your session on IG and in the Facebook group and page
- Opportunity to collect leads
- Opportunity to participate in a giveaway
- Space to interact and connect with attendees in Facebook Community
- Receive a speaker fee
I also wanted to make sure you have extra support for growing your online presence, so I've organised a few bonuses for you. (these are totally optional, but you will have access to recordings if you participate).
You can join these live and/or have access to the recordings. Dates to be decided (and may be after recording)
- Story Clinic Workshop to understand how to share your origin story
- Titles, Topics & Tips for your Presentations Workshop
- Digital Marketing Strategy Workshop (this will be based on needs/requests and will be run after the Summit in prep for future opportunities)
Some More In Depth Details
The Presentations
The Presentations Will Include ~
- Why you love capturing the Kimberley and especially landscapes
- About You - What you've done/learnt, how you got into photography
- Your Favourite Shot
- How you got it - thought processes behind it
- One KEY Photography and/or Editing Tip or Trick
- Related Stories
- Where they can find or connect with you - how to get on your email list.
You Might Like To Address ~
Struggles: right time, angles, composition, light, editing
How to best Capture Moments & Memories as you travel
What to consider when selecting a landscape or shot to Hang on Wall (or even sell)
How To Develop as a photographer (in a specific area)
How to select the best lighting
You don't need to cover everything. Covering something very specific that will really help the attendees uplevel their shots will help you stand out.
What I’ll Need From You
What kind of work does it require of you?
My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. BASIC INFORMATION
The first thing I’ll need is some very basic information from you so I can finish up our Registration page and Speakers page.
Name
Title
Bio (Maximun 150 Words)
Square Headshot
Complete the information in this link where you can upload all this information easily.
2. PRESENTATION SLOT SCHEDULED
The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
While your presentation will be pre-recorded, I'd encourage you to communicate in the Facebook group during your day. Once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore (live if you wish) and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All Access Pass).
3. PRESENTATION
Next up is your presentation! This is a 15-20 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format/sales pitch.
With that being said, you have your choice of the following presentation formats:
a) Do it alone
- Slides
- No slides (just your gorgeous/handsome face)
- A mixture of the two
b) do it in interview format where I will get on a call and ask the questions & have you share
- Interview-style - (you can book a slot here and I will interview you via Zoom).
Please Note - SOUND IS THE MOST IMPORTANT, closely followed by good lighting.
If you’d like to go with the interview style presentation, schedule a time with me to do that here. We’ll work together to come up with questions.
No matter what format you choose, you are free to use your own presentation however you’d like in the future (once the Summit is complete).
Your presentation should include great, actionable content. Here’s the suggested format:
- Why you love capturing the Kimberley and especially landscapes
- About You - What you've done/learnt, how you got into photography, achievements
- Your Favourite Shot
- How you got it - thought processes behind it
- Where people go wrong with your topic
- One KEY Photography and/or Editing Tip or Trick
- Specific Action Steps to achieve it
- Related Stories
- Where they can find or connect with you or how to get on your email list.
We will have a simple workbook like this for people to make notes as desired.
Presentations are due here by Sept 1st (or earlier if possible)
They will be placed on a page like this with your information and a link to take people to your freebie or site/social.
Find a PDF download to print out with all this info here.
Will also have opportunities for
Live Q & A (Depending on the number of you interested in a live zoom Q & A will determine how many)
Facebook Community for you to interact in and do a live if you wish.
Opportunity for a VIP Training (Reach out if you'd like to know more. This would be a special, higher charge workshop with a maximum of 10 participants and you would receive 60% of the fee)
4. Landscape Success Kit CONTRIBUTION (Completely Optional)
The Landscape Success Kit will be a bonus addition to the presentations we’re running for the All Access Pass. It will make it even more valuable and give you an additional way to collect attendee email addresses, you may like to provide one resource to add that will be part of the package. This includes things like:
- A Virtual Workshop
- An editing preset
- A Tips Sheet
- Workbooks
- Courses (big or small)
- 1-month memberships
- eBooks
I would also like to offer an additional live workshop for All Access Pass Holders in the week or two after the Summit. If you are interested in sharing on this, please let me know.
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it will give you some additional connection with attendees.
Information for these resources is due on Sept 1st. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
5. PROMOTION
As https://instagram/thekimberleyaustralia has a 150K following and regularly reach 70K plus accounts with posts, we will be working on organic promotion through the account and an increased engagement. We will also be sharing on our Facebook page. (this round we won't be doing paid advertising)
Extra power for an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, we'd encouraged you to share on your social media and to email your list during the promotion period if you have one, starting on August 29th. (however this is not required.
We will give you your own link to share that will allow tracking of who signed up through your link.
You’ll find swipe copy and graphics in the Resource Vault below. Speaker images will be added as they are received.
6. LIVE PARTICIPATION
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
If you have time, interaction on @thekimberleyaustralia would help us all.
Share
- Why You love capturing the Kimberley
- Whether you live there or travel to there
- What got you into photography and specifically landscapes
- Favourite shot - why and How
- A favourite photography tip (related to what?)
- A Favourite Editing Tip
- Biggest lesson that transformed your landscape photography
Responsibilities
We will
- Promote on Instagram (150K), Facebook Group, Email and some influencers (will use some ads in the future)
- Create promotional material you can share
- Support you in getting presentations done
- Provide a bonus session with a story clinic to help tell your story because people buy the shots, but they also buy artist
- Give you a platform to share on with your own page that can link to your freebie and your social & website (see what the page will look like here)
You Can
- Have a freebie Opt in to share at the end of your presentation or send them to your site
- Interact in the Facebook Group (no link apart from your day/Speaker Post).
- Promote any upcoming special event you have or do a Christmas gift type promo
How will it work - an Overview
Before
- We will set up all the pages, tech, promotional materials etc
- You will provide presentations or do interviews.
- We will edit and upload videos to the portal
- Once people opt in, they will have access to a Facebook Community for up to 2 weeks prior to the Summit and a week (maybe 2) after, (You will have opportunity to interact with attendees)
- People will have the opportunity to opt in at various levels
- a) Free - each day's videos available for 24 hours
- b) Week Pass $7 to have a week of access
- c) Unlimited Access $47 - this will also include bonus sessions - extra Q & A and a couple of extra workshops
- All videos will be put in a course portal where All Access Pass holders can watch at anytime.
During
- There'll be a live intro call the night before
- A page will go live each day for the 3 days of the Summit and be available for 24 hours
- On each page there will be 7 speaker sessions
- When people click on the link for your session, they will be taken to a page that just has your presentation, information and links.
- People will have access to each days videos for 24 hours
- On the day your presentation goes live, there will be a post in the Attendee Facebook Group for people to ask questions
- You may go live in the group to share something on your day, even if it's a brief intro
- People can opt in to your freebie or follow you - add the invite at the end of your presentation
After
- The Attendee Facebook group will stay live for a week (maybe 2)
- We will hold some VIP Sessions (if you'd like to do a VIP Session, reach out).
- People will have opportunity to purchase the Summit as an Evergreen product after the Summit (therefore, ongoing visitors and exposure on the website and in the portal)
- We'll be doing a team debrief and photographers will have an opportunity to join that to give feedback for future Summits.
- We'll collect feedback from attendees and photographers and start planning the next Summit based on that.
- I will do a Q&A with presenters to see how we can better support your business moving forward and offer a free digital marketing training session based on needs collected in the intake & feedback form
Resources Vault
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- Summit branding information (in case you'd like to show off that you've been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
- Workbook template (you’re free to create your own branded workbook)
View the resources here.
And in case you don't want to dig through a folder, here are direct links:
Branding
To do list
Graphics
Presentation templates
Email swipe copy
Social media swipe copy
Backstory
A Little Backstory
Beginnings
Approximately 6 years ago Scotty Connell started @thekimberleyaustralia IG account and built an incredible following.
COVID & Life
Life got busy including another business, a non-profit, travel, and a new family.
In May last year Scotty offered for me (Karen) to take over the account and Destination Kimberley. I was in lots of transition too and so although we have kept the account going and I've had lots of ideas, there were life and business things to be sorted.
Present
We are building a team to manage @thekimberleyaustralia and Destination Kimberley so that we can do more to promote the region, the people and the businesses in the area. I am streamlining and scaling back my other business so I can put more focus onto Destination Kimberley.
Future
We have lots of ideas for expansion and particularly introducing stories to help bring connection to the Kimberley. At this stage, we will be focusing on supporting the photographers, tourism operators, artist and other businesses with Summits on various topics while showcasing the Kimberley for those who wish to travel there and for those who can't to be able to enjoy online.
A Few Caveats
Firsts
This is the first Summit I have ever run and so there's a lot of prep and things may not be as streamlined as I would like (and there are some fears to overcome). However I have invested in training, resources and some expert advice. In the future I will bring in some experts I'm connected with to help further develop the process and reach. At this stage, although we have goals set, I cannot predict numbers, conversion rates or how much you may beneft from this. We are looking at this as a mini summit experience and ...
Testing and Experimenting
A number of things we will do this round is testing and a little experimental so we have a baseline to measure from for moving forward. Each time there will be some further testing until we find the most successful processes and features.
Short Timeline
This round is going to be a really short timeline!! (Totally fear and procrastination that had to be overcome) This doesn't mean we haven't been doing the work and research and there will still be great benefits to being involved.
Goal for 2 Photography Summits /year with it growing
We laready have plans for hosting the next Summit in January, (at this stage the second week). We will have a much longer runway and some experience as a team under our belt.
Financial Aspect
We are selling an all access pass for this so taht we can continue to invest in growth and there will be a 40% profit share for speakers however, we cannot guarantee an amount as it's our first.
The first will cost a lot to set up and we are not going for sponsors or affiliates or this round.
Those interested in doing a VIP Session will get 60% of those sales.
Your Action Steps
Phew, that was a lot to cover! Thank you for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let me know you’re in
- Schedule a time to do an interview
- Join the speaker Facebook group
- Provide your basic information at this link
- Schedule your presentation slot
- Connect with me on Telegram for any urgent questions and for a few updates/reminders (+1 5133200093)
- If you wish, make a contribution to the "Landscape Success Kit" here
- Add your Presentation Here
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Important Dates
Here’s a roundup of our key dates:
- Basic information: As soon as possible (today or yesterday! 😉)
- Presentation slot scheduled: As soon as possible
- Presentation: By Sept 5th (Earlier if possible)
- Landscapes Success Kit Contribution information: Sept 1st
- Promotion period: Aug 30th-Sept 15th
- Summit dates: Sept 14-16th
- Landscapes Success Kit/ All Access Pass: cart closes: Sept 17th
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Something we missed? Email us at [email protected] or pop into the Facebook group! (This Facebook group is just for presenters and ambassadors, there is a separate group for attendees of the Summit where you can interact with them)
We acknowledge the Traditional Custodians of the Kimberley. We pay our respect to the Elders for they hold the hopes of Indigenous Australia.
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